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How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
For others, public relations works best when it does something positive about the behaviors of outside audiences that...
How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors...
The 10 worst mistakes you can make when selling your privately owned small business
Thinking about selling your business? You are not alone. CNN Money reports that 35 million baby boomers are expected to retire between 2000 and 2020. If you are approaching retirement or soon will be, chances are you've considered putting your...
The Extra Income Checks
Do you have the characteristics to make EXTRA INCOME? It takes certain attributes to run a successful extra income program. You must ask yourself if you are cut out for it. No GURU can do it for you. You have to want it badly enough and then go...
“The Hidden Traffic Strategy That Skyrockets Your Profits”
If you agree that traffic is the true currency of the web, then you’d want to read this article very carefully…
Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy...
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How To Build a Profitable Business
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting.
Marketing doesn’t have to be expensive. You just have to do it.
Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you.
The people who are your advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month.
Gather your internal and external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice.
Check in with former clients to see how they are doing. Don’t be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information.Follow up in about two weeks to see how the seeds of your generosity have blossomed.
Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.
Review your brochures, marketing letters, and
newsletters in a new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.
Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days.
If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With this type of document, you can update your advocate group as well as former and potential clients. Again, it’s not costly and serves a specific purpose.
This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.
About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.
You want them to keep remembering you! Nurture all these relationships and your business will grow and glow.
Joanne Victoria works with independent professionals who want to simplify their lives and professional practice and small business owners who want to streamline their operations in order to achieve more.
Sign up now for Joanne’s FREE monthly e-zine: Lighting Your Path!-Find Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com
Joanne Victoria – Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm
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